Privacy Policy

InWeddingDress.com (“we,” “our,” or “the Website”) values and respects your privacy. When collecting, using, storing, protecting, and sharing your personal information, we comply with applicable privacy and data protection laws and adjust our measures as needed to meet business requirements and legal obligations.

This policy explains how we handle your personal information within InWeddingDress.com and related online services, as well as the rights you may have under applicable laws.

1. Information We Collect

When you use the Website, we may collect the following types of information:

• Account and identity information: name, email address, phone number, mailing address, account username, password
• Transaction information: encrypted payment details, billing and shipping addresses, order history
• Device and technical information: IP address, browser type, device model, operating system, cookies, and tracking identifiers
• Usage and preference information: browsing history, shopping preferences, saved items, and reviews
• Location data: based on IP address or device location (if you grant permission)
• Social media information: information you provide when interacting with us via third-party social platforms

2. How We Use Your Information

Where permitted by applicable law, we may use your information for purposes including, but not limited to:

• Processing orders, payments, shipping, and returns
• Providing customer service and technical support
• Sending notifications related to your account or transactions
• Offering personalized product recommendations, promotions, and marketing (with your consent, where required)
• Improving our website, applications, and overall user experience
• Detecting, preventing, and addressing fraud, misuse, and security risks
• Complying with legal and regulatory requirements

3. Information Sharing and Cross-Border Transfers

We may share your information in the following situations:

• With contracted service providers (such as payment processors, shipping carriers, IT support, and advertising platforms) who are bound to process information only as instructed for service delivery
• As required or permitted by applicable law, with regulators, courts, or law enforcement authorities
• During corporate restructuring, mergers, acquisitions, or asset transfers (in which case we will require the recipient to adhere to standards consistent with this policy)

Your information may be transferred to countries or regions outside your own. We will take reasonable measures, as required by applicable law, to help ensure the security of cross-border data transfers.

4. Cookies and Tracking Technologies

We use cookies, pixel tags, and SDKs to enable website functionality, analyze performance, and provide personalized content and advertising. You can manage or disable cookies in your browser or device settings; however, some features may not function properly without them.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes for which it was collected. Where permitted by law, we may retain information longer to meet legal obligations, resolve disputes, prevent fraud, or enforce agreements.

6. Your Rights

Depending on the laws of your jurisdiction, you may have the right to:

• Access personal information we hold about you
• Correct inaccurate information
• Delete information (subject to legal allowances)
• Restrict or object to processing
• Data portability (where applicable)
• Withdraw consent (without affecting the lawfulness of processing based on consent before withdrawal)
• Opt out of the sale of personal information (where applicable)

We will respond to your request within the timeframes and scope required by law, subject to successful identity verification and technical feasibility.

7. Data Security

We will use reasonable commercial efforts and, where required by law, take technical, administrative, and physical measures to protect personal information from unauthorized access, use, alteration, or disclosure. However, due to the inherent risks of internet transmission and storage, we cannot guarantee absolute security. We encourage you to safeguard your account credentials.

8. Children’s Privacy

The Website is not directed to individuals under the age of 16 (or 13 in the United States). If we discover that we have collected personal information from a minor, we will take reasonable steps to delete it as soon as practicable.

9. Transparency and Compliance Statement

We are committed to:

• Transparency: providing clear notice and obtaining consent where required by law
• Data minimization: collecting only what is necessary for service delivery
• Rights facilitation: offering accessible channels for users to exercise their legal rights
• Regulatory alignment: regularly reviewing our privacy practices and striving to maintain consistency with applicable data protection laws
• Operational flexibility: retaining the right to adjust our policies and practices as permitted by law

10. Policy Updates

We may update this policy from time to time due to legal changes, business adjustments, or technology upgrades. Significant changes will be communicated through a prominent notice on the Website, along with the updated effective date.

11. Contact Us

If you have any questions, requests, or complaints regarding this Privacy Policy, you can contact us at support@inweddingdress.com.

Effective Date: August 30, 2025

Last Updated: August 30, 2025